Strategic designer

Strategic designers use customer-centric design methods to prototype, develop and validate new business models, products and services. Instead of decision makers deciding the solution and designers executing it, strategic designers come in early and help ask the right questions to form the right solution.

What does a Strategic designer do?

• Break down a problem in a structured manner
  
• Run qualitative research
  
  
• Coordinate with stakeholders
  
  
• Prepare and facilitate workshops and creative sessions
  
  
• Create prototypes and test them
  
  
• Make presentation material

Example of work as a Strategic designer

An engineering company have seen a drop in customers of their products. They call in a strategic designer to explore solutions to the problem.

The strategic designer arranges qualitative interviews with people that could potentially benefit from the products.

In the interviews he dives deep into the core of their needs. With this knowledge he arranges a workshop with relevant representatives from the company.

He presents the findings and facilitates a co-creation session where feasible solutions are brain stormed.

He prototypes the best solutions and test them to see if they have the desired effect. On this basis, they are evaluated, optimized and a final solution design is selected.