Social media manager

The main responsibility of a social media manager is to make content to social media platforms to build a company’s brand and drive traffic towards the company’s website.

A social media manager can be involved in all areas of the company’s social media presence – from analyzing traffic, to building communities, to coordinate influencer marketing efforts.

What does a social media manager do?

• Plan and execute social media content (paid and organic)
  
  
• Interact with customers on social media
  
  
• Analyze social media traffic and optimize content
  
  
• Make communication plans to ensure coherent communication
  
  
• Take part in collaboration with marketing agencies, customers and other stakeholders
  
  
• Research, plan and coordinate influencer marketing efforts

Example of work as a Social media manager

A small company creates a new role: Social media manager.

The company have been on different social media for years but posts have been irregular and engagement very limited.

The new hire is tasked with getting the company’s social media to the next level.

The new social media manager specifies what type of content the company could benefit from doing more of.

In parallel with making the new content, she keeps track of what content performs the best, in order to optimize how much engagement the company can get.

In addition, the social media manager goes into dialog with the customers who comment and engage so customers feel seen and heard.