Marketing coordinator

The marketing coordinator is responsible for the day-to-day coordination of marketing campaigns. They assist marketing managers with their ongoing tasks and coordinate with external agencies and stakeholders.

Depending on experience and size of the company the marketing coordinator will take ownership over smaller or larger parts of marketing projects and campaigns.

What does a Marketing coordinator do?

• Plan and execute events and participation in fairs
  
  
• Support digital marketing activities such as:
  
  
  • Create content for social media
    
    
  • Maintain website
    
    
  • Manage newsletter
    
    
• Coordinate with creative agencies and translation agencies

Example of work as a Marketing coordinator

In a service-based company the senior management have decided to do a big event to promote their services to potential customers.

Some of the company’s greatest minds will give talks concerning their area of expertise.

The marketing coordinator collaborates with the venue to plan every detail of the event to ensure a smooth day. In addition, the marketing coordinator is asked to make social media posts to promote the event among customers.

Likewise he collaborates with the communication department to write an article in the newsletter.

Lastly, he assists the Digital Marketing Specialist in making online campaigns to promote the event.