Communication consultant

When working as a communication consultant the main job is to get a message across to various recipients. This can be everything from creating hype on social media to ensuring clarity in yearly sustainability report. The communication consultant plans and executes clear communication across all platforms to all sorts of target groups.

What does a Communication consultant do?

• Write all sorts of content e.g. SoMe content, reports or press releases
  
  
• Maintaining company website
  
  
• Create content for social media
  
  
• Make communication plans for campaigns or events
  
  
• Do research and interviews for articles and other content
  
  
• Advice and help others communicate clearly

Example of work as a Communication consultant do?

The HR department in a large company want to promote their graduate program and involve a communication consultant to help them.

To ensure a coherent line of communication the communication consultant makes a communication plan: The target group is defined together with HR, relevant channels are chosen, and the overall message is developed.

The communication consultant then interviews current graduates to make both video and photo content for Facebook and LinkedIn.

The communication consultant also writes a small article for the internal newsletter to get employees inspired to promote the graduate position in their network.

Finally the company webpage is updated with a banner that encourage applications.

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