Founder

Maybe your dream is not to work the career ladder in someone else’s company. If you would rather make your own path, you can found or co-found your own company.

The product can be a service or a physical product that other people are ready to pay for. Then it is all about execution: Shaping the product, market it, sell it and keep developing the business.

Maria made her own company while studying. In these videos she tells more about starting a career as a company founder. 

Maybe your dream is not to work the career ladder in someone else’s company. If you would rather make your own path, you can found or co-found your own company.

The product can be a service or a physical product that other people are ready to pay for. Then it is all about execution: Shaping the product, market it, sell it and keep developing the business.

What does a Founder do?

• Sales – cold calling, sales meetings, finding prospects
  
  
• Marketing and PR of your product or service
  
  
• Product development, making the product and ensuring product-market-fit
  
  
• Administration of company e.g. accounting, IT and ensuring legal compliance
  
  
• Production of physical product/carry out the service
  
  
• Customer service
  
  
  

Example of work as a Founder

A CBS student has come across a problem: When it is cold his phone battery dies really quickly. So, he wants to produce a phone case that can store heat.

To start out he validates the idea: Asking others if they have the same problem. He then investigates how the case could be designed and produced.

Once a prototype is ready, he and his friends test it.

He learns both benefits and drawbacks that he uses to optimize the product and for messaging in his marketing.

He sets up a website for selling the phone case directly to customers but also starts contacting stores that could be distributers.