Account manager

Existing customers are more likely to buy from a company again than a potential new customer.

This is the reason why account managers have an essential role.

In this role you will become the link between existing customers and the company – ensuring the customer is satisfied with the product and will continue to buy (even more) in the future.

What does an Account manager do?

• Follow clients’ purchase patterns to spot opportunities for increased sales
  
  
• Talk to clients to get feedback and identify needs and wants
  
  
• Contact clients to inform about relevant products/opportunities
  
  
• Negotiate deals with clients
  
  
• Communicate the client’s needs back into the company
  
  
• Be contact person for any sort of inquiry from the client – from technical assistance to general relationship management

Example of work as an Account manager

A marketing agency has worked repeatedly with a specific customer.

The customer writes to their account manager that the latest campaign the agency worked on did not perform as expected.

Immediately the account manager reaches out to the data department and asks them to analyze the issue.

The account manager also calls up the client and invites them to a meeting. At the meeting the account manager shows an analysis of why the campaign is underperforming.

She informs them about a new advertising channel that other customers have been happy with.

By the end of the meeting the customer agrees to receive a proposal for trying the new channel for their next campaign.

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